Valentino eyewear collection conveys the values of the Maison and the mastery of couture. The culture of Couture and the rituals. Couture as a field where the processes remain traditional and unique but at the same time gives the possibility of experimentations. The new eyewear generation is 100% produced in the finest workshop in Japan, utilizing the highest quality materials and techniques. Artisans dedicate decades of their lives to mastering their crafts and passing their knowledge through generations. Couture is about excellence, details, it is about the perfection in the execution, but it is also personal, individual and self-expression. The Creative Director envisioned the new eyewear ensuring it matched all the values he believes in: a celebration of diversity though a product that emphasizes this belief.